The targeted beneficiaries include; smallholder producers, processors, marketing groups, grassroot microfinance institutions such as Village Savings and Lending Associations (VSLAs), Rotating Savings and Credit Associations (ROSCAs) and Savings and Credit Cooperatives Societies (SACCOS).

The benefits expected from the program include improved market opportunities and increased value addition for the targeted commodities, resulting in increased income of participating smallholder households.